The nice thing about naked self-interest is that it's usually fairly rationally based, and if you can come up with a logical appeal to a rational (if selfish) bastards own interests, more often than not, you can find some common ground, and perhaps even come to a compromise.
It's not nearly so much fun dealing with the True Believers - whether it's rabid theocrats (the more moderate model or the full fledged Fred Phelps/Inquisition variant) or it's the heavy-breathing doom-decrying guilt-mongering climate-change-promoting Green sorts that would rather "feel" than think - logic and fact won't get you far, and mere skepticism will get you declared a heretic.
Iowahawk illustrates a rather grim case in point.
DDT isn't unflawed, but compared to Malaria, it's a bouquet of roses accompanied by a mocha-frosted chocolate cake with bon bons after a fine barbecue.
Remember, on March 28th, turn on every single appliance and light in your house. It's better to shine a light in the darkness...
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